This policy explains what personal data Elixia — operated by Blumental Bayern GmbH — collects when you visit or shop on this website, why we process it, who we share it with, and the rights you have under the EU General Data Protection Regulation (GDPR / DSGVO).
Data controller: Blumental Bayern GmbH, Melanchthonplatz 4–6, 90443 Nuremberg, Germany · Phone: +49 911 4771390 · Email: info@elixia.shop. We process personal data in accordance with the EU General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG) and applicable German law.
1What data we collect & why
Server log files
When you visit, our hosting provider automatically records technical data (IP address, browser type, operating system, referring page, date and time) to deliver the site securely and prevent abuse. These logs are deleted after a short period.
Legal basis: Art. 6(1)(f) GDPR — legitimate interestCookies & consent
Essential cookies keep the shop working (cart, checkout, security). Optional analytics or marketing cookies are only set after you agree via our consent banner, and you can change or withdraw your choice at any time.
Essential: Art. 6(1)(f) · Optional: Art. 6(1)(a) — consentCustomer account
If you create an account, we store your name, email, address and order history so you can manage your orders.
Legal basis: Art. 6(1)(b) — contractOrders & payment
To process an order we collect your name, billing and shipping address, email, phone number and payment details. Payment information is handled by your chosen payment provider — we do not see or store full card details.
Legal basis: Art. 6(1)(b) — contract; Art. 6(1)(c) — legal/tax obligationsShipping
We share your name and delivery address with our logistics partner so your order can be delivered.
Legal basis: Art. 6(1)(b) — contractNewsletter
If you subscribe (for example to claim the 10% welcome offer), we use your email to send marketing messages. We use a double opt-in, and you can unsubscribe at any time via the link in every email.
Legal basis: Art. 6(1)(a) — consentContact
If you email us or use the contact form, we process the details you provide to answer your enquiry.
Legal basis: Art. 6(1)(b)/(f)Product reviews
If you leave a review, we publish the name and rating you submit.
Legal basis: Art. 6(1)(a)/(f)2Who we share data with
We share your data only where necessary, with processors bound by data-processing agreements under Art. 28 GDPR:
- Payment service providers you select at checkout (e.g. PayPal, Klarna, and card/Sofort processors)
- Shipping & logistics partners (e.g. DHL / DPD) to deliver your order
- Our hosting provider, which stores the website and its data on secure servers
- Email, newsletter and IT service providers that help us operate the shop
- Tax advisors and public authorities, where we are legally required to disclose
We do not sell your personal data.
3International data transfers
Processing takes place primarily within the EU/EEA. Where a provider processes data outside the EU/EEA, we ensure appropriate safeguards under Art. 44 ff. GDPR — such as the EU Standard Contractual Clauses or an EU adequacy decision.
4How long we keep your data
We keep personal data only as long as necessary for the purpose it was collected for. Order and invoice data is retained for the statutory periods under German commercial and tax law (generally up to 10 years — § 257 HGB, § 147 AO). Newsletter data is kept until you unsubscribe; account data until you delete your account.
5Your rights
Under the GDPR you have the right to access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), data portability (Art. 20), and to object to processing based on legitimate interests (Art. 21). Where processing is based on consent, you may withdraw it at any time with future effect (Art. 7(3)). To exercise any right, contact info@elixia.shop.
You may lodge a complaint with a supervisory authority. The authority responsible for us is:
Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 18, 91522 Ansbach, Germany
6Payment & data security
When you pay, your payment data is transmitted securely to your chosen payment provider, who processes it under their own privacy policy and, where applicable, as our processor. This website uses SSL/TLS encryption (https) to protect data transmitted between your browser and our servers, and we apply appropriate technical and organisational measures to keep your data safe.
7Changes to this policy
We may update this policy to reflect changes in our processing or in the law. The version published here always applies; the date of the latest update is shown below.
Questions about your data?
To exercise a right or ask anything about your personal data, email info@elixia.shop or write to Blumental Bayern GmbH, Melanchthonplatz 4–6, 90443 Nuremberg, Germany.
This privacy policy is a comprehensive starting point based on the GDPR and German law. Please confirm the specific processors you actually use and have it reviewed by your data-protection adviser before relying on it. Last updated: July 2026.