Scientific Thinking
Current evidence — not passing trends — guides which products we develop and stock.
Our Story
Natural wellness, founded in Nuremberg by a scientist.
Elixia.shop is the online store of Blumental Bayern GmbH — home of our own Vita Elixia® brand, alongside a small circle of selected partner brands.
- Founded in Nuremberg
- Science-led product evaluation
- European manufacturing standards
The founder
A scientist who wanted to know what was really in the bottle
Elixia began with Dr. Jalal Solati, a researcher whose work spans neuroscience, pharmacology, and the natural bioactive compounds found in plants. Across research collaborations and peer-reviewed publications—including work at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) and Universitätsklinikum Erlangen—one habit stayed constant: asking what the evidence actually shows before drawing a conclusion.
For years, I was fascinated by how natural ingredients and plant extracts influence the human body. But I didn't want that knowledge to remain confined to the laboratory—I wanted to transform it into products that could improve people's everyday lives.
He built the company to bring that same discipline to the everyday products people take for their wellbeing — where too much is sold on a promise and too little on evidence.
View research background“I set out to make the products I would be comfortable handing to my own colleagues — and to my own family.”
— Dr. Jalal Solati
How it fits together
One company, one brand, one store
Three names appear across our labels and pages. Here is exactly what each one is.
The company
Blumental Bayern GmbH
The business behind everything, based in Nuremberg, Bavaria.
The store
Elixia.shop
The online store, where Vita Elixia® sits beside selected partner brands.
The path here
From the laboratory to your doorstep
- 2000–2019
Two decades of scientific research
Nearly 20 years of academic research in neuroscience, pharmacology, and natural bioactive compounds, including research at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) and Universitätsklinikum Erlangen, resulting in several peer-reviewed scientific publications.
- 2019
Blumental Bayern GmbH is founded
Blumental Bayern GmbH is established in Nuremberg, Germany, specializing in the sourcing, manufacturing, trade, and distribution of medicinal herbs, botanical extracts, and natural ingredients for the food, nutraceutical, and pharmaceutical industries.
- 2025
Vita Elixia® launches
The Vita Elixia® brand is introduced, transforming years of scientific expertise into evidence-based food supplements designed to support everyday wellbeing.
- 2026
Elixia.shop opens
Elixia.shop launches as a curated wellness destination, bringing together Vita Elixia® products alongside carefully selected premium partner brands that meet our standards for quality and scientific integrity.
- Today
Growing with purpose
We continue to expand our collection of food supplements, natural cosmetics, and functional wellness products—each carefully evaluated for quality, safety, and scientific evidence before earning a place in our portfolio.
Our method
How a product earns a place on Elixia.shop
Whether it carries our own name or a partner's, every product runs the same five-step review before we list it.
Scientific rationale
We start with the question of whether there is a sound, evidence-based reason for the product to exist.
Ingredient & formulation review
We examine the ingredients, their forms, and the dosages against current published research.
Supplier & manufacturing review
We assess where and how it is made, and whether the manufacturing partner meets recognised standards.
Labelling & disclosure check
We confirm the label is honest and complete, so what is stated matches what is inside.
Ongoing review
We keep watching the evidence and the sourcing, and remove products that no longer meet the bar.
Proof, not adjectives
The evidence behind the words
Research profile
The founder's scientific work, collaborations, and peer-reviewed publications.
View publicationsFormulation & design
Vita Elixia® — our own line and the core of the shop — is formulated and designed in-house: we choose the ingredients, their forms, and their dosages against current published research. Alongside it we carry a small number of trusted partner brands, each reviewed before it earns a place.
Certifications & standards
Each certification below applies to a specific scope — a company, a manufacturing site, or a particular product. It does not imply that every product holds every certification.
EU-Organic · DE-ÖKO-037Applies to: Blumental Bayern GmbH
ISO 9001Applies to: Blumental Bayern GmbH
ISO 22000Applies to: Blumental Bayern GmbH
HACCPApplies to: Blumental Bayern GmbH
VeganApplies to: selected products only — see the individual product page.
What guides us
Four principles, on every shelf
Quality Without Compromise
We work only with partners who meet high European quality standards in how they make things.
Transparency
Honest, complete labelling, so you always know what you are choosing and why.
Continuous Improvement
As the science moves, so do we — refining the range and retiring what falls short.
Our mission
Our mission
We want wellness to be easier to understand and easier to trust. So we hold every product to one test: it has to be something we would confidently choose for ourselves and our families.