{"id":25553,"date":"2026-07-27T18:53:11","date_gmt":"2026-07-27T18:53:11","guid":{"rendered":"https:\/\/elixia.shop\/?page_id=25553"},"modified":"2026-08-07T08:57:08","modified_gmt":"2026-08-07T08:57:08","slug":"unsere-geschichte","status":"publish","type":"page","link":"https:\/\/elixia.shop\/de\/our-story\/","title":{"rendered":"Unsere Geschichte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25553\" class=\"elementor elementor-25553\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de126e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"de126e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c819937\" 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class=\"crumb\" aria-label=\"Breadcrumb\">\n    <div class=\"story__wrap\">\n      <ol>\n        <li><a href=\"https:\/\/elixia.shop\/\">Home<\/a><\/li>\n        <li class=\"sep\" aria-hidden=\"true\">\u203a<\/li>\n        <li aria-current=\"page\">Our Story<\/li>\n      <\/ol>\n    <\/div>\n  <\/nav>\n  <main>\n  <section class=\"story__section hero\" aria-labelledby=\"os-h1\">\n    <div class=\"story__wrap\">\n      <div class=\"hero__grid\">\n        <div class=\"hero__copy\">\n      <span class=\"eyebrow\">Our Story<\/span>\n      <h1 id=\"os-h1\">Natural wellness, founded in Nuremberg by a <em>scientist<\/em>.<\/h1>\n      <p class=\"def\"><strong>Elixia.shop<\/strong> is the online store of Blumental Bayern GmbH \u2014 home of our own <a class=\"brandlink\" href=\"https:\/\/vitaelixia.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Vita&nbsp;Elixia\u00ae<\/strong><\/a> brand, alongside a small circle of selected partner brands.<\/p>\n      <div class=\"btns\">\n        <a class=\"btn btn--primary\" href=\"https:\/\/elixia.shop\/shop\/\">Explore Vita&nbsp;Elixia <span class=\"arrow\" aria-hidden=\"true\">&rarr;<\/span><\/a>\n        <a class=\"btn btn--outline\" href=\"#how-we-select\">See how we select products<\/a>\n      <\/div>\n        <\/div>\n        <figure class=\"hero__media\">\n          <img fetchpriority=\"high\" src=\"https:\/\/elixia.shop\/wp-content\/uploads\/2026\/07\/heroo-our.png\" width=\"500\" height=\"750\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" alt=\"Amber apothecary bottle, marble mortar and pestle, fresh herbs and laboratory glassware beside a bowl of supplement capsules\">\n        <\/figure>\n      <\/div>\n      <ul class=\"trust\">\n        <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" aria-hidden=\"true\"><path d=\"M12 21s-7-4.35-7-10a7 7 0 0 1 14 0c0 5.65-7 10-7 10Z\" stroke-linejoin=\"round\"\/><circle cx=\"12\" cy=\"11\" r=\"2.4\"\/><\/svg>Founded in Nuremberg<\/li>\n        <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" aria-hidden=\"true\"><path d=\"M9 3h6M10 3v4.5L5.5 17a2 2 0 0 0 1.8 2.9h9.4A2 2 0 0 0 18.5 17L14 7.5V3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Science-led product evaluation<\/li>\n        <li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" aria-hidden=\"true\"><path d=\"M12 3l7 3v5c0 4.4-3 7.5-7 9-4-1.5-7-4.6-7-9V6l7-3Z\" stroke-linejoin=\"round\"\/><path d=\"m9 12 2 2 4-4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>European manufacturing standards<\/li>\n      <\/ul>\n    <\/div>\n  <\/section>\n  <section class=\"story__section story__section--alt\" aria-labelledby=\"os-founder\">\n    <div class=\"story__wrap founder\">\n      <figure class=\"portrait reveal\">\n        <img decoding=\"async\" width=\"640\" height=\"800\" alt=\"Dr. Jalal Solati, Founder of Vita Elixia\" src=\"https:\/\/elixia.shop\/wp-content\/uploads\/2026\/07\/Managing-director-vita-elixia.png\">\n        <figcaption>Dr. Jalal Solati \u00b7 Founder, Blumental Bayern GmbH<\/figcaption>\n      <\/figure>\n      <div class=\"prose reveal\">\n        <span class=\"eyebrow\">The founder<\/span>\n        <h2 id=\"os-founder\">A scientist who wanted to know what was really in the bottle<\/h2>\n        <p>Elixia began with Dr. Jalal Solati, a researcher whose work spans neuroscience, pharmacology, and the natural bioactive compounds found in plants. Across research collaborations and peer-reviewed publications\u2014including work at Friedrich-Alexander-Universit\u00e4t Erlangen-N\u00fcrnberg (FAU) and Universit\u00e4tsklinikum Erlangen\u2014one habit stayed constant: asking what the evidence actually shows before drawing a conclusion.<\/p>\n        <p>For years, I was fascinated by how natural ingredients and plant extracts influence the human body. But I didn't want that knowledge to remain confined to the laboratory\u2014I wanted to transform it into products that could improve people's everyday lives.<\/p>\n        <p>He built the company to bring that same discipline to the everyday products people take for their wellbeing \u2014 where too much is sold on a promise and too little on evidence.<\/p>\n        <blockquote class=\"quote\">\n          <p>\u201cI set out to make the products I would be comfortable handing to my own colleagues \u2014 and to my own family.\u201d<\/p>\n          <cite>\u2014 Dr. Jalal Solati<\/cite>\n        <\/blockquote>\n        <a class=\"tlink\" href=\"#research-profile\">View research background <span class=\"arrow\" aria-hidden=\"true\">&rarr;<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section class=\"story__section\" aria-labelledby=\"os-arch\">\n    <div class=\"story__wrap\">\n      <div class=\"prose reveal\">\n        <span class=\"eyebrow\">How it fits together<\/span>\n        <h2 id=\"os-arch\">One company, one brand, one store<\/h2>\n        <p>Three names appear across our labels and pages. Here is exactly what each one is.<\/p>\n      <\/div>\n      <div class=\"arch reveal\">\n        <div class=\"node\"><span class=\"tag\">The company<\/span><h3>Blumental Bayern GmbH<\/h3><p>The business behind everything, based in Nuremberg, Bavaria.<\/p><\/div>\n        <div class=\"arch__arrow\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 12h15M13 6l6 6-6 6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <div class=\"node\"><span class=\"tag\">Our own brand<\/span><h3><a class=\"brandlink\" href=\"https:\/\/vitaelixia.com\/\" target=\"_blank\" rel=\"noopener\">Vita&nbsp;Elixia\u00ae<\/a><\/h3><p>Our in-house line of food supplements, developed under our own name.<\/p><\/div>\n        <div class=\"arch__arrow\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"><path d=\"M4 12h15M13 6l6 6-6 6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <div class=\"node\"><span class=\"tag\">The store<\/span><h3>Elixia.shop<\/h3><p>The online store, where Vita&nbsp;Elixia\u00ae sits beside selected partner brands.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section class=\"story__section story__section--alt\" aria-labelledby=\"os-timeline\">\n    <div class=\"story__wrap\">\n      <div class=\"prose reveal\">\n        <span class=\"eyebrow\">The path here<\/span>\n        <h2 id=\"os-timeline\">From the laboratory to your doorstep<\/h2>\n      <\/div>\n      <ol class=\"tl reveal\">\n        <li class=\"tl__item\"><div class=\"tl__yr\">2000&ndash;2019<\/div><h3>Two decades of scientific research<\/h3><p>Nearly 20 years of academic research in neuroscience, pharmacology, and natural bioactive compounds, including research at Friedrich-Alexander-Universit\u00e4t Erlangen-N\u00fcrnberg (FAU) and Universit\u00e4tsklinikum Erlangen, resulting in several peer-reviewed scientific publications.<\/p><\/li>\n        <li class=\"tl__item\"><div class=\"tl__yr\">2019<\/div><h3>Blumental Bayern GmbH is founded<\/h3><p>Blumental Bayern GmbH is established in Nuremberg, Germany, specializing in the sourcing, manufacturing, trade, and distribution of medicinal herbs, botanical extracts, and natural ingredients for the food, nutraceutical, and pharmaceutical industries.<\/p><\/li>\n        <li class=\"tl__item\"><div class=\"tl__yr\">2025<\/div><h3>Vita&nbsp;Elixia\u00ae launches<\/h3><p>The Vita&nbsp;Elixia\u00ae brand is introduced, transforming years of scientific expertise into evidence-based food supplements designed to support everyday wellbeing.<\/p><\/li>\n        <li class=\"tl__item\"><div class=\"tl__yr\">2026<\/div><h3>Elixia.shop opens<\/h3><p>Elixia.shop launches as a curated wellness destination, bringing together Vita&nbsp;Elixia\u00ae products alongside carefully selected premium partner brands that meet our standards for quality and scientific integrity.<\/p><\/li>\n        <li class=\"tl__item tl__item--now\"><div class=\"tl__yr\">Today<\/div><h3>Growing with purpose<\/h3><p>We continue to expand our collection of food supplements, natural cosmetics, and functional wellness products\u2014each carefully evaluated for quality, safety, and scientific evidence before earning a place in our portfolio.<\/p><\/li>\n      <\/ol>\n    <\/div>\n  <\/section>\n  <section class=\"story__section\" id=\"how-we-select\" aria-labelledby=\"os-select\">\n    <div class=\"story__wrap\">\n      <div class=\"prose reveal\">\n        <span class=\"eyebrow\">Our method<\/span>\n        <h2 id=\"os-select\">How a product earns a place on Elixia.shop<\/h2>\n        <p>Whether it carries our own name or a partner's, every product runs the same five-step review before we list it.<\/p>\n      <\/div>\n      <ol class=\"steps\">\n        <li class=\"step reveal\"><div class=\"step__n\" aria-hidden=\"true\"><\/div><h3>Scientific rationale<\/h3><p>We start with the question of whether there is a sound, evidence-based reason for the product to exist.<\/p><\/li>\n        <li class=\"step reveal\"><div class=\"step__n\" aria-hidden=\"true\"><\/div><h3>Ingredient &amp; formulation review<\/h3><p>We examine the ingredients, their forms, and the dosages against current published research.<\/p><\/li>\n        <li class=\"step reveal\"><div class=\"step__n\" aria-hidden=\"true\"><\/div><h3>Supplier &amp; manufacturing review<\/h3><p>We assess where and how it is made, and whether the manufacturing partner meets recognised standards.<\/p><\/li>\n        <li class=\"step reveal\"><div class=\"step__n\" aria-hidden=\"true\"><\/div><h3>Labelling &amp; disclosure check<\/h3><p>We confirm the label is honest and complete, so what is stated matches what is inside.<\/p><\/li>\n        <li class=\"step reveal\"><div class=\"step__n\" aria-hidden=\"true\"><\/div><h3>Ongoing review<\/h3><p>We keep watching the evidence and the sourcing, and remove products that no longer meet the bar.<\/p><\/li>\n      <\/ol>\n    <\/div>\n  <\/section>\n  <section class=\"story__section story__section--green\" aria-labelledby=\"os-evid\">\n    <div class=\"story__wrap\">\n      <div class=\"reveal\">\n        <span class=\"eyebrow\">Proof, not adjectives<\/span>\n        <h2 id=\"os-evid\" class=\"evid__intro\">The evidence behind the words<\/h2>\n      <\/div>\n      <div class=\"evid reveal\">\n        <div class=\"evid__list\">\n          <div class=\"evid__row\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" aria-hidden=\"true\"><path d=\"M8 3H6a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V5a2 2 0 0 0-2-2h-2\" stroke-linejoin=\"round\"\/><rect x=\"8\" y=\"2\" width=\"8\" height=\"4\" rx=\"1\"\/><path d=\"M9 12h6M9 16h4\" stroke-linecap=\"round\"\/><\/svg>\n            <div><h3>Research profile<\/h3><p>The founder's scientific work, collaborations, and peer-reviewed publications.<\/p><a class=\"tlink\" id=\"research-profile\" href=\"#\">View publications <span class=\"arrow\" aria-hidden=\"true\">&rarr;<\/span><\/a><\/div>\n          <\/div>\n          <div class=\"evid__row\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" aria-hidden=\"true\"><path d=\"M9 3h6M10 3v5l-4 8a2 2 0 0 0 1.8 3h8.4A2 2 0 0 0 18 16l-4-8V3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M7.5 15h9\" stroke-linecap=\"round\"\/><\/svg>\n            <div><h3>Formulation &amp; design<\/h3><p>Vita&nbsp;Elixia\u00ae \u2014 our own line and the core of the shop \u2014 is formulated and designed in-house: we choose the ingredients, their forms, and their dosages against current published research. Alongside it we carry a small number of trusted partner brands, each reviewed before it earns a place.<\/p><\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <div class=\"evid__row\" style=\"border-top:0;padding-top:0\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" aria-hidden=\"true\"><path d=\"M12 3l7 3v5c0 4.4-3 7.5-7 9-4-1.5-7-4.6-7-9V6l7-3Z\" stroke-linejoin=\"round\"\/><path d=\"m9 12 2 2 4-4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n            <div><h3>Certifications &amp; standards<\/h3><p>Each certification below applies to a specific scope \u2014 a company, a manufacturing site, or a particular product. It does not imply that every product holds every certification.<\/p><\/div>\n          <\/div>\n          <div class=\"certs\">\n            <div class=\"cert\"><span class=\"cert__name\">EU-Organic \u00b7 DE-\u00d6KO-037<\/span><span class=\"cert__scope\">Applies to: Blumental Bayern GmbH<\/span><\/div>\n            <div class=\"cert\"><span class=\"cert__name\">ISO 9001<\/span><span class=\"cert__scope\">Applies to: Blumental Bayern GmbH<\/span><\/div>\n            <div class=\"cert\"><span class=\"cert__name\">ISO 22000<\/span><span class=\"cert__scope\">Applies to: Blumental Bayern GmbH<\/span><\/div>\n            <div class=\"cert\"><span class=\"cert__name\">HACCP<\/span><span class=\"cert__scope\">Applies to: Blumental Bayern GmbH<\/span><\/div>\n            <div class=\"cert\"><span class=\"cert__name\">Vegan<\/span><span class=\"cert__scope\">Applies to: selected products only \u2014 see the individual product page.<\/span><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section class=\"story__section\" aria-labelledby=\"os-principles\">\n    <div class=\"story__wrap\">\n      <div class=\"prose reveal\">\n        <span class=\"eyebrow\">What guides us<\/span>\n        <h2 id=\"os-principles\">Four principles, on every shelf<\/h2>\n      <\/div>\n      <div class=\"pgrid\">\n        <article class=\"pcard reveal\"><span class=\"pcard__mark\" aria-hidden=\"true\"><\/span><h3>Scientific Thinking<\/h3><p>Current evidence \u2014 not passing trends \u2014 guides which products we develop and stock.<\/p><\/article>\n        <article class=\"pcard reveal\"><span class=\"pcard__mark\" aria-hidden=\"true\"><\/span><h3>Quality Without Compromise<\/h3><p>We work only with partners who meet high European quality standards in how they make things.<\/p><\/article>\n        <article class=\"pcard reveal\"><span class=\"pcard__mark\" aria-hidden=\"true\"><\/span><h3>Transparency<\/h3><p>Honest, complete labelling, so you always know what you are choosing and why.<\/p><\/article>\n        <article class=\"pcard reveal\"><span class=\"pcard__mark\" aria-hidden=\"true\"><\/span><h3>Continuous Improvement<\/h3><p>As the science moves, so do we \u2014 refining the range and retiring what falls short.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n  <section class=\"story__section story__section--green mission\" aria-labelledby=\"os-mission\">\n    <div class=\"story__wrap\">\n      <span class=\"eyebrow\">Our mission<\/span>\n      <h2 id=\"os-mission\" style=\"position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)\">Our mission<\/h2>\n      <p class=\"lead\">We want wellness to be easier to understand and easier to trust. So we hold every product to one test: it has to be something we would confidently choose for ourselves and our families.<\/p>\n      <div class=\"btns\"><a class=\"btn btn--ondark\" href=\"https:\/\/elixia.shop\/shop\/\">Explore Vita&nbsp;Elixia <span class=\"arrow\" aria-hidden=\"true\">&rarr;<\/span><\/a><\/div>\n    <\/div>\n  <\/section>\n  <\/main>\n<\/div>\n<script>\n(function(){\n  var root=document.querySelector('.story'); if(!root){return;}\n  var els=root.querySelectorAll('.reveal');\n  function showAll(){for(var i=0;i<els.length;i++){els[i].classList.add('in');}}\n  var reduce=window.matchMedia&&window.matchMedia('(prefers-reduced-motion: reduce)').matches;\n  if(!('IntersectionObserver' in window)||reduce){showAll();return;}\n  var io=new IntersectionObserver(function(entries){\n    entries.forEach(function(en){ if(en.isIntersecting){ en.target.classList.add('in'); io.unobserve(en.target); } });\n  },{rootMargin:'0px 0px -8% 0px',threshold:0.05});\n  for(var i=0;i<els.length;i++){io.observe(els[i]);}\n  document.addEventListener('visibilitychange',function(){ if(!document.hidden){showAll();} });\n  if(document.hidden){showAll();}\n  window.setTimeout(showAll,2500);\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \u203a Our Story Our Story Natural wellness, founded in Nuremberg by a scientist. Elixia.shop is the online store of Blumental Bayern GmbH \u2014 home of our own Vita&nbsp;Elixia\u00ae brand, alongside a small circle of selected partner brands. Explore Vita&nbsp;Elixia &rarr; See how we select products Founded in Nuremberg Science-led product evaluation European manufacturing standards [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-25553","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/pages\/25553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/comments?post=25553"}],"version-history":[{"count":40,"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/pages\/25553\/revisions"}],"predecessor-version":[{"id":25625,"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/pages\/25553\/revisions\/25625"}],"wp:attachment":[{"href":"https:\/\/elixia.shop\/de\/wp-json\/wp\/v2\/media?parent=25553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}